How PC Connection Connects with Small Business

Salem, MA—March, 2004—The small-to-medium sized business market can be particularly difficult to penetrate. In seeking a way to break through the marketing “noise” and clutter, business solution marketer PC Connection and King Fish created Connect. The 68-page, bi-monthly publication targets SMBs (those with 20 to 150 employees), and is circulated to management and IT professionals.

 

"A few years ago, we experienced a content void when several business and technology publications either went away or consolidated," says Cameron Brown, President of King Fish. "Connect fills that void, featuring content developed by a variety of business and technology experts, across a variety of industry topics, including the technological aspects of management, communications, customer acquisition and much more. Ultimately, the publication positions PC Connection as an industry expert and a resource readers can turn to for all their technology solutions."

 

Connect’s targeted content is complemented by a high-end design. Its photography, graphics and overall layout have been recognized through awards from the Society of Illustrators and the Society of Publication Designers.

 

"The production of these rags requires a wide-ranging combination of skills, knowledge and a serious understanding of social nuance," says Dave Genest, Creative Director at PC Connection. "They need to walk a precarious line between fun and commerce...a deadly combination further complicated by the 'helpful' intrusions of the company’s advertising vision. King Fish has honed its staff’s creative skills, industry knowledge and customer relations to become recognized as one of the best in the business. We’re thrilled to have them as our publishing partner."

 

About King Fish
King Fish develops unique, groundbreaking Private Media campaigns, allowing our clients to deliver fresh, targeted content to their customers through media designed to fit their specific communications needs. Our media solutions range from four-color, advertising-based magazines and newsletters to e-newsletters, collateral, white papers, website development, Webcasts, expanded events and seminar development and much more.

 

Private Media is a different type of communication, composed of relationship marketing, custom publishing and any number of related facets, not just one of these aspects. Private Media works to generate highly qualified leads and retain our clients’ best customers, with the ultimate goal of creating an affinity-based community for our clients.

 

The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Visit www.kingfishmedia.com to view samples of electronic and print work done for APC, ATG, Bank of America, Cendant, CMP Media, Conn-Selmer, 3COM, Maine Times, New England Cord Blood Bank, PC Connection, SCORE, Shaw’s, SunTrust, Veterans Business Network, Verizon and others.

 

About PC Connection
PC Connection, Inc., through its subsidiaries, is a leading direct marketer of business computing solutions to small- and medium-sized businesses, educational and government institutions and consumers. The company offers a broad selection of more than 100,000 brand name products at competitive prices, in conjunction with award-winning service and support that has enabled us to establish a large and loyal customer base.

 

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