King Fish Becomes SCORE Publishing Arm

Salem, MA—March, 2003—SCORE, a non-profit association featuring 10,500 volunteer counselors, provides a host of services for startups and emerging companies. Its mission to help educate entrepreneurs includes the annual development of such materials as the How to Start Your Own Business and How to Really Structure Your Business publications for its 400,000 to 500,000 small business clients. In need of a turnkey solution for creating and distributing these materials, SCORE turned to King Fish as its publishing arm.

 

"The publications are designed to give early-stage businesses a better idea of the what they need to consider to grow," says Brad Ketchum III, King Fish’s Director of Marketing & Sales. "While we enjoy the aspect of creating content, or utilizing Inc.-branded content for SCORE projects, we’re truly gratified to be making a difference for this non-profit group by helping it establish the relationships that help further its goals. For example, we assisted in the development of SCORE relationships with the Kauffman Foundation and The Company Corporation, both of which help underwrite the publications. We’re excited to be working on a new publication on cash flow management, sponsored by First Data. The opportunity to forward a mission like SCORE’s is important to King Fish."

 

About King Fish
King Fish develops unique, groundbreaking Private Media campaigns, allowing our clients to deliver fresh, targeted content to their customers through media designed to fit their specific communications needs. Our media solutions range from four-color, advertising-based magazines and newsletters to e-newsletters, collateral, white papers, website development, Webcasts, expanded events and seminar development and much more.

 

Private Media is a different type of communication, composed of relationship marketing, custom publishing and any number of related facets, not just one of these aspects. Private Media works to generate highly qualified leads and retain our clients’ best customers, with the ultimate goal of creating an affinity-based community for our clients .

 

The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Visit www.kingfishmedia.com to view samples of electronic and print work done for APC, ATG, Bank of America, Cendant, CMP Media, Conn-Selmer, 3COM, Maine Times, New England Cord Blood Bank, PC Connection, SCORE, Shaw’s, SunTrust, Veterans Business Network, Verizon and others.

 

About SCORE
SCORE, "Counselors to America’s Small Business," based in Washington, D.C., is a non-profit association dedicated to entrepreneur education and the formation, growth and success of small business nationwide. More than 10,500 volunteer counselors provide individual counseling and business workshops for aspiring entrepreneurs and small business owners. Counselors work with entrepreneurs through every phase of their entrepreneurial venture: generating and assessing ideas, preparing a business plan, raising capital and managing the operations and finances of the growing venture. SCORE has assisted more than 6.7 million Americans with online and face-to-face small business counseling. The SCORE Association was formed in 1964.

 

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