King Fish Media Honored with MINs Integrated Marketing Award for “Compass On Business”

Innovative custom media program for leading bank named best Print/Online integration

 

Salem, Mass., Jan 30, 2008 -King Fish Media®, the leading private custom media solutions company has won first place for best print/online integration in the MIN Integrated Media Awards. King Fish and Wired Media shared the first place award in the category which also included finalists Allure, BusinessWeek and Reader’s Digest.

 

King Fish has been working with Compass Bank for more than two years on this multi-channel custom media program. The goal of the Compass-On-Business Program is to maintain and foster communications with Compass Bank’s top-tier business customers while positioning the bank as a thought-leader and leading authority on business issues and the economy. As an illustration of how Compass Bank effectively communicated with their customers, the following provides a brief summary of the Compass On Business Integrated Marketing Program:

  • A quarterly magazine, 24-pages plus cover mailed to all states in their “footprint”: Alabama, Arizona, Colorado, Florida, New Mexico and Texas
  • Recruitment efforts for BLCI (Business Leaders Confidence Index ) Panelists including cover-wraps, inserts and bind-in cards
  • A Web site, with content from the magazine, additional content from partners Kiplinger and Wharton, its own RSS feed, RSS feeds from local City Business Journals.
  • 12-page custom Business Journal inserts for Phoenix, Denver, Houston and Dallas markets
  • Email campaigns to all BLCI panelist members

 

“We are very proud to win this honor for our work with Compass Bank. They have embraced the concept of private media and have done a great job of creating their own media channel to talk directly to their best customers and prospects” said King Fish President, Cameron Brown. “Based on the natural evolution of this project, we are currently working to provide enhancements to both the print and digital products for 2008 as we look to strengthen and grow our relationship with Compass Bank.”

 

About King Fish Media
King Fish is the leading Private MediaT solutions company delivering custom media programs designed to spur relationship marketing and customer retention, and drive qualified leads. King Fish creates private media channels for leading companies with expertise in both B2B and B2C markets. Our Private Media services range from custom publishing (print and interactive) to web casts, face-to-face events and market research.

 

Founded in 2001, King Fish consistently delivers measurable custom media solutions for a diverse base of clients, spanning a variety of industries - both business to business and business to consumer. Visit www.kingfishmedia.com to view samples of our work executed for Albertsons, Affinion, CMP, Compass Bank, Nuance, ON24, PC Connection, Sun Trust, Verizion and others.

 

King Fish Media is one the fastest growing custom media and marketing companies in the US, and was recently named to the Entrepreneur Magazine Hot 500 List and the 2007 Inc. Magazine 5000 list. Additional recent awards include MINs Integrated Marketing Award, the CPC Gold Pearl Award, four Print Excellence and Knowledge (PEAK) awards, and the King Fish Think Tank (www.kingfishmedia.com/thinktank/) blog has been named one of the leaders in content marketing by Junta42.

 

About MIN
MIN (www.minonline.com) is the most authoritative and trusted source on the consumer and b2b magazine business, reaching thousands of media executives through print, online and in-person events. For more than 60 years, min has been serving the magazine and media community with unparalleled coverage of this ever-changing industry.

 

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