King Fish Creates Venture Magazine for the Veterans Business Network

SALEM, MA—January 2, 2003—King Fish has developed Venture magazine for the Veterans Business Network (VBN), an association comprised of veteran business owners. The quarterly business publication is designed to act as a member benefit for the VBN, tying together business content, Network benefits and the experiences of VBN members. This target market is composed of members who share similar ethics, backgrounds and experiences.

 

"Venture is about targeting and building community," says Cameron Brown, President of King Fish Media. "The magazine is a true business-to-business networking tool, highlighting member businesses and opportunities, and offering content designed to help readers grow their businesses. Venture's content was built by business pros, veteran business owners and professionals from related fields. Our job is to pull the right people together to deliver a targeted message to this specific group of entrepreneurs and executives."

 

"This is the right vehicle to help develop our community and push our networking," says Steve White, VBN President. "As a key communications tool, Venture helps us focus on members and bring our message to the veteran community. The layout makes you pick it up, but the content makes the difference, serving our readers' business needs while serving the VBN's marketing needs. As part of our overall business-to-business strategy, including ties to our website and business partner distribution, it serves to build our community and leverage our brand."

 

About King Fish
King Fish develops unique, ground-breaking Private Media campaigns, allowing our clients to deliver fresh, targeted content to their customers through media designed to fit their specific communications needs. The key to any King Fish program? Measurable results.

 

The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Visit www.kingfishmedia.com to view samples of electronic and print work done for Cendant, 3COM, Maine Times, Veterans Business Network and others.

 

About the Veterans Business Network
The Veterans Business Network is a national membership association of veteran business owners, executives and entrepreneurs. Our mission is simple: to facilitate member prosperity through tools and functions designed to promote business.

 

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