King Fish Media and Marketing Resources

Here are some sites we hope are useful to you in your job – giving you some insight and tools to help you communicate with your customers and prospects. We think it is important for us keep up on the latest marketing and media development and how they can enhance Private Media™ solutions for our clients. We hope you find these sites useful in your marketing and media endeavors.

 

Marketing, Media and Research Resources

 

Ad Age and Ad Week are the leading publications covering advertising and marketing. They keep you up to date with latest broad industry trends and news. Many in the industry consider them required reading.

 

www.adweek.com – Ad Week

 

www.adage.com – Ad Age

 

These two sites are very good compilations of major media stories happening in real time. They cover all platforms and personalities in media today. Media Bistro has a social networking function to put you in touch with other media professionals whom you may want to work with.

 

www.mediabistro.com – Media Bistro

 

www.iwantmedia.com – I want media.

 

http://www.poynter.org – Poynter Online. This is a site about journalism and content. Content is at the heart of our Private Media™ approach and this site keeps you updated about the latest issues in content creation.

 

These sites are good resources for learning best practices in interactive marketing. They’re filled with tips and tricks for creating websites, SEM, email newsletters, etc. A strong interactive strategy is important for any customer retention/loyalty program.

 

www.marketingsherpa.com – Marketing Sherpa

 

www.imediaconnection.com – I Media Connection

 

http://www.emarketer.com – E Marketer

 

www.mediasurvey.com – Media Survey is the site for PR professionals who are covering the IT and B2B market. Sam Whitmore gives PR professionals the tools and road map to make their IT communications programs more effective.

 

www.btobonline.com – BtoB Magazine Online – This is the leading publication/website covering the world of B2B Marketing and Sales. A great place to find out what your peers and competitors are doing, in addition to getting hands-on tools you can use.

 

www.quirks.com – Quirks Marketing Research Review – A comprehensive site for both the beginner and expert in market research. Research is a key component of a Private Media™ campaign to show and prove the results of your efforts.

 

www.foliomag.com – Folio Magazine – The leading resource for the magazine industry. Print is an important feature of a Private Media™ program and this site gives you some interesting insight into the process.

 

Partner Resources

 

www.on24.com – ON24 – ON24 is the leading web cast platform provider. King Fish is an authorized reseller of the ON24 platform. This site has information on best practices for a successful Webcast.

 

www.insightexpress.com – Insight Express. An online research provider. You can do it yourself or have them act as a full service vendor for you. King Fish uses Insight Express to conduct research on media and provide research services for our Private Media™ clients.

 

Community and Content Aggregation Sites

 

These sites can provide some very interesting content to keep you up to date and are great tools to add to your website to provide more value to your customers and help you drive traffic.

 

http://del.icio.us

 

http://digg.com

 

Councils and organizations

 

These are media trade association and groups that provide research and information about the value of media and custom media. King Fish Media is a member of the Custom Publishing Council. The CPC provided some great research on the value of custom media and what it can do for your brand.

 

www.custompublishingcouncil.com – The Custom Publishing Council

 

www.americanbusinessmedia.com – American Business Media

 

www.magazine.org – Magazine Publishers of America

 

Blogs are the ultimate in new media and show that content can come from all people at any time. It is a great example of how interest in content can galvanize a group of people with similar interests. That concept is at the heart of Private Media™. The blog phenomenon also shows that people are no longer dependent on the traditional media sources for their information.

 

http://onlinefluency.makovsky.com – Keeps tabs on the latest developments in social media and networking. We think this is something to keep an eye on as it can be a big component of Private Media™.

 

http://technorati.com – Currently tracking 72.2 million blogs. Technorati is the recognized authority on what's happening on the World Live Web, right now. The Live Web is the dynamic and always-updating portion of the Web. We search, surface, and organize blogs and the other forms of independent, user-generated content (photos, videos, voting, etc.) increasingly referred to as “citizen media.”

 

http://gladwell.typepad.com – The Blog of Malcom Gladwell of the New Yorker. One of top thought leaders writing today.

 

http://www.gawker.com – The inside scoop on all things media. The people and personalities who make the media business run. This is the site to read to be “in the know.”

 

http://slashdot.org – A top clog for the thought leaders in the technology market. If you want to know what tech leaders are thinking and talking about, you need to keep up on this blog.

 

http://www.gizmodo.com – This blog covers the latest and greatest gadgets and toys which dominate every shopping season. A good way to keep your eyes on what your customers are buying and thinking.

 

http://deadspin.com – Dead Spin is the sports insiders gossip blog that everyone in the sports business reads. Sports has become a major part of our culture, and this is a place to know what everyone is talking about.

 

http://www.freakonomics.com/blog – Freakonmics is by the same authors of the best selling business book. They provide a different look at solutions to everyday economic questions.

 

http://sethgodin.typepad.com/ – Seth Godin's marketing blog. He is a bestselling author, entrepreneur and agent of change. His unique views on marketing and advertising should be read by anyone with marketing responsibility.

 

http://www.pbs.org/mediashift/ – MediaShift is a blog that will track how new media-from blogs to podcasts to citizen journalism-are changing society and culture.