Content Strategy Team 

The King Fish Content Strategy Team is a panel of independent veteran editors and writers who help craft the content development and strategy of each of our client’s custom media solutions. The team has a wide range of expertise and specialties in both B2B and B2C markets. A member of the content team often becomes the content director for your custom media channel or they assist us in finding the appropriate subject matter expert to create authoritative and compelling content. King Fish maintains a proprietary database of over 300 writers who we have vetted through a stringent process. This method allows us to develop best-of-breed content for your custom media channel that will produce measurable results.


Heather Clancy

Areas of Expertise: Green IT trends and business practices, renewable energy; power management and energy efficiency technologies, smart grid trends, corporate sustainability issues; and technology’s impact on public and private education.

Heather Clancy is an award-winning business journalist specializing in coverage of transformative technology, innovation and corporate social responsibility.

Her articles have appeared in, EntrepreneurFortune Small BusinessThe International Herald Tribune and The New York Times. Heather contributes to two CBS Interactive blogs: Small Business Matters and SmartPlanet. She is also an ongoing contributor for, and Tech Target. 

Heather previously was editor at Computer Reseller News, the leading B2B trade publication covering news and trends about high-tech channels of distribution.  She started her journalism life as a business writer with United Press International in New York, after earning a B.A. in English literature from McGill University in Montreal, Quebec. Heather is also a graduate of the Stanford University Publishing Course.

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Erica Corsano

Areas of Expertise: Lifestyle: fashion/beauty/style and luxury goods.

Erica Corsano’s prestigious resume reads like the pages of Vogue. A former New York City publicist for some of the world’s most recognized luxury brands such as Bottega Veneta, Bulgari, Chanel, Salvatore Ferragamo and CH Carolina Herrera, Corsano also worked with style legend Elsa Klensch on her groundbreaking show, CNN Style. She has served as the Boston editor for Lucky magazine, editor-at-large for Boston Common, Boston director for, and regularly contributed to The Boston Globe, Daily Candy, Fashion Boston and Lola.  She currently serves as the editorial director for STUFF magazine where she spearheaded the magazine's re-launch in February of 2009. In 2008 she launched two companies: ISOS- Inner Style Outer Style, a personal styling and image consulting company and M.E. Creative a consulting firm. 


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Ron Geraci

Ron Geraci

Areas of Expertise: Health, Relationships, Psychology, Men’s issues.

Ron Geraci is a former editor for Men’s Health magazine and AARP The Magazine, and is a regular guest on Fox News’ Red Eye. Geraci also served as a male health consultant for the Discovery Health TV program, Strictly Dr. Drew. He is the author of The Bachelor Chronicles, which details the years he spent as a dating columnist for Men’s Health, and co-wrote the best-selling book You: The Smart Patient with Mehmet Oz, MD and Michael Roizen, MD. Geraci has appeared on TV programs such as Today, Weekend Today, The CBS Early Show, The CBS Evening News, MSNBC Morning Show, CNN's On Health, and others. He’s also completed more than 400 radio interviews. His magazine writing credits include Details, Fitness, GQ, Glamour, Marie Claire, Men’s Health, Philadelphia Magazine, Reader’s Digest, Redbook, Self, Seventeen, Shape, and many others. He lives in New York.

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Anna Goldsmith

Areas of Expertise: Fashion, footwear, home décor, food and the youth market.

When she was just 10, Anna’s hippie parents bought her a journal to record her feelings. Instead she wrote jingles for her favorite candy, Atomic Fireballs. Thus began a passion for advertising and the power of the word.

Today, Anna is a partner at the Boston-based copywriting agency, The Hired Pens. While the Ferrara Pan Candy Company has yet to come calling, Anna has written for a wide range of local and global brands including PUMA, Hasbro and French’s Mustard. She once even wrote a speech for a rodeo queen. Her work has won numerous awards, including a Hatch, Webby, MITX, W3 Gold, and a certificate of recognition for the “best wood-cut ice cream cone” at Yarmouth Junior High School.

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Sally King

Areas of Expertise: Food and cooking, wine, health and wellness, exercise/fitness, yoga, art, architecture, design and gardening.

Sally was part of the Bon Appetit editorial team from 1989 to 2006 where she was the New York senior editor for five years. Prior to Bon Appetit, she was a senior editor for House Beautiful and associate food editor for House & Garden. She currently writes and produces food, wine, lifestyle, and travel pieces for Big Sky Journal, and has written and produced articles for The New York Times, The Los Angeles Times, Organic Style, More, Country Home, Wine Spectator, Vegetarian Times, Health, and other national publications and e-zines.

As an author, she wrote Around the Southern Table, a book nominated for “Best Book of the Year” by the James Beard Foundation and The Hungry Traveler: France, a concise guide to dining in France. Sally co-authored The Foster’s Market Cookbook published by Random House in April 2002. She also she co-authored Eleanora’s Kitchen, which focuses on southern Italian home cooking. The book was published by Broadway Books in April, 2004. She holds a Master’s degree in art history, a BFA. in Art Education, and an intermediate diploma from l’École de Cuisine La Varenne cooking school in Paris.

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Rob O’Regan

Areas of Expertise: Marketing strategy and analytics; technology; digital media;  and Content Development.

Rob O’Regan has more than 25 years of experience writing about business and technology. As the founder and principal of 822 Media, O’Regan advises clients on editorial strategy and content development, with an emphasis on marketing, technology, and digital media. Previously, O’Regan worked at CXO Media, where he served as general manager of online operations and as the founding editor in Chief of CMO, a critically acclaimed monthly magazine and Web site targeted at senior marketing executives. The publication received numerous awards during O’Regan’s tenure, including the ASBPE’s Magazine of the Year award in 2005. Prior to CMO, O’Regan was a senior editor with McKinsey & Company, the global consulting firm, where he managed a core service line for creating articles and white papers for clients. Before McKinsey, O’Regan spent 14 years at Ziff-Davis’s PC Week, where as executive news editor he directed print and online news coverage for the award-winning tech newsweekly.

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Morey Stettner

Areas of Expertise: Personal finance and insurance; leadership and communication skills; managing employees and entrepreneurship.

Morey Stettner is the author of five business books including Skills for New Managers (McGraw-Hill, 2000), which has sold more than 100,000 copies. He has appeared as a frequent TV guest on CNBC as well as live interviews on ABC, NBC and CBS morning shows and NPR’s “The Diane Rehm Show.” He currently serves as editor of Managing People at Work, writes regularly for Investor’s Business Daily and leads audio conferences for Kiplinger on topics ranging from customer service to managing employees. A freelance journalist, Stettner has written articles for Working Woman, Worth, Sales & Marketing Management, Chemical Engineering, This Old House, The Washington Post, The Los Angeles Times, The Hartford Courant and others. As a consultant, Stettner has written special reports, communication training manuals and marketing materials for many organizations.  He also writes Web content and custom editorial content for companies to reach target audiences. A magna cum laude graduate of Brown University, Stettner lives in Portsmouth, N.H.

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Mike Vizard

Areas of Expertise: Cloud computing, Virtualization, Storage, Enterprise, Applications, Mainframes, Servers and Channels.

Mike Vizard is the author of the popular IT Unmasked blog on IT Business Edge, and the founding editor for CTOedge, a site dedicated to covering emerging technologies in the enterprise. He’s is also the lead blogger for

Previously, Vizard was the Editorial Director for Ziff-Davis Enterprise, where he set the editorial tone for eWeek, Baseline and CIO Insight. He also served as the senior vice president of the company’s custom content division.

Prior to that, Vizard was Editor-in-Chief of CRN and InfoWorld.

He has also been a senior editor for ComputerWorld, PC Week and Digital Review.

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Larry Walsh

Areas of Expertise: Security technology and policy; cloud computing, managed services, mobile, embedded systems and business intelligence applications; data storage/disaster recovery and business continuity strategy and planning; and IT channels and distribution.

Larry Walsh is one of the most recognizable figures in the IT channel and security communities, and is considered one of the most forward-thinking leaders in the industry. His firm, The 2112 Group, provides strategic business development guidance and channel optimization services to technology businesses. Prior to forming The 2112 Group, Larry was an award-winning journalist; he was the publisher of Channel Insider, and editor of Baseline Magazine, VARBusiness and Information Security magazine. He has personally overseen market-leading research projects such as the VARBusiness 500, the VARBusiness Annual Report Card and ISM Security Industry Report.

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