Chief Marketing Officer
When he’s not quoting Don Draper or CrossFit training or running, Gordon is King Fish Media’s Chief Marketing Officer.
Connect with Gordon Plutsky
So what exactly does a Chief Marketing Officer do?
I work with our clients on their strategic sales and marketing goals as they pertain to their integrated marketing campaigns — this includes analytics and measurability. I also manage the market research, social/mobile, and live event efforts for the solutions we offer. In my spare time I promote the King Fish brand online and with public relations efforts.
Now how would you explain that to your five-year-old niece?
I help companies tell stories to their customers so they will buy more stuff from them.
Walk us through a typical day.
I hate clichés or I’d say, “There are no typical days,” so here’s what I did yesterday: Worked with one client on a social media program. Talked mobile strategy and analytics with another. Did a press interview for a third. Wrote an article for Marketing Profs. And, okay, fine: I uploaded some pictures on Facebook. That was for my wife — she’s a great photographer.
How would you describe yourself in three words?
Smart, funny, determined.
And what would your colleagues say?
The same, except they’d substitute “impatient” for “determined.”
If you were going to try to impress someone you’d...
Probably talk about the senior positions I’ve held at some very successful media companies or the success I’ve had here working with our Fortune 1000 companies. Or maybe I’d just talk how much I can dead lift or how many pullups I can do.
You felt you deserved a big fat raise the day you...
Totally nailed an audience development strategy for a client that resulted in a near doubling of average sales per customer. That felt good. And, the day King Fish Media launched our Kings of Content mobile app.
The best thing a client ever said to you was...
“Thanks for making me look good in front of my CEO.”
Why do you think clients like working with you?
I always put their interests first, but I also always tell it like it is — good or bad. I can’t help it: I’m a New Yorker. But I also believe a good partner needs to be honest and trustworthy, which means being truthful. My job is to help them make money for their company, not win awards for King Fish. I think they appreciate that.
The kind of client you love working with...
Has a strategic vision and is open to new ways of engaging with their customers. They understand that marketing is all about driving sales for their company, and they keep their eye on the bottom line.
Mac or PC?
After many years with a PC I switched over to the Mac and love the interface and simplicity. Count me among the zealots. I am a huge fan of the iPhone/iPad. They have changed the nature of content delivery and how we interact with brands.
If you could be a superhero, who would you be?
Batman, the Dark Knight. No contest.
Would you shave your head for $1,000?
Not for 100K. I’m too vain and scared it wouldn’t grow back.