King Fish Media Honored for Excellence in Digital Content Marketing for Education at the Industry’s Renowned Pearl Awards in New York City
Celebrated for Excellence, Innovation, and Effectiveness in Content Marketing
New York, NY (November 17, 2016) — King Fish Media was honored by The Content Council for Education at the annual Pearl Awards for their work with Cengage Learning last night at Essex House in New York City.
The prestigious Pearl Awards celebrate the best in content marketing from around the world. Winners were picked from nearly 400 entries from leading brands, publishers and agencies. Experts judged entries on overall effectiveness, creativity and editorial excellence. This marks King Fish’s 10th win at the Pearl Awards.
“We are proud to have received this award for our work with Cengage Learning. Their spirit of innovation and dedication to supporting the learning lifestyle needs of today’s college students guided our digital content strategy and student branding for the Why Digital? Program,” noted Sue Twombly, King Fish’s VP of Strategy and Client Services. The overall campaign integrated over 200 digital media elements from email to display ads, social, video and on-campus advertising to effectively raise awareness of the benefits of digital learning solutions that can help students manage their coursework and overall learning to achieve success.
“The work that was on display at this year’s Pearl Awards ceremony was remarkable,” said Andy Seibert, Chairman of The Content Council and Managing Partner of Imprint. “The evening is always a celebration of the excellent work, inspiring individuals and the continued evolution of content marketing.”
For more information about The Content Council and the Pearl Awards, visit http://thecontentcouncil.org/Pearl-Awards. You may view photographs from the night on The Content Council Facebook page here.
Follow The Content Council on Twitter: @ContentCouncil and any Pearl Awards happenings with #Pearls16
About King Fish Media
The company develops integrated campaigns that create an emotional connection between clients and their customers and prospects. Each program is designed to deliver measurable results based on real-world marketing objectives. To effectively deliver branded content, King Fish helps clients Own Their Media Channel® by strategically creating media platforms including branded editorial content, responsive web sites, social media campaigns, eBooks, white papers, infographics, online video, as well as live and virtual events. King Fish has created profit-generating programs for companies including Affinion, Ameriprise, Bank of America, BBVA Compass, Boston Market, C&S Wholesale Grocers, Cengage Learning, CoLucid, Commvault, David's Bridal, IBM, Janus Capital, Keurig Green Mountain, Precision Medicine Group, Zappos, and others.
About The Content Council
The Content Council is the premier, non-profit organization representing content marketers globally as the definitive resource for content marketing insights and thought leadership; we are focused on promoting the growth and vitality of this dynamic marketing discipline. We are also an excellent resource for connecting brand marketers with the best content agency to meet their specific needs. Through creativity and strategy, our members build content programs that deliver results. For more information, please visit: www.thecontentcouncil.orgBack to baiting the hook