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Content Strategy Roundup - August 9, 2013

  
  
  
  
  

A collection of articles from around the web to help content strategies and digital marketers

 

Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset

With search holding steady as one of the largest traffic drivers, developing search engine-optimized content that will drive audience and social engagement is critical for success. But beyond keyword targeting and on-page optimization, a strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to a marketing differentiator.


19 Content Tools to Boost Your Search Performance

While this list is not comprehensive by any means, since there are literally hundreds of SEO-focused content tools, plug-ins, bookmarklets, software solutions, and services on the market, it is simply meant to serve as a starting point for your efforts to improve your content’s search potential.


Mobile Users Losing Patience With Un-Optimized Email

Get with the program, users are telling marketers and publishers. We are reading these emails on devices now -- or at least we are trying to. The price paid by the un-optimized provider may be higher than expected, while the benefit to the mobile-ready could come in surprising ways.
The most obvious trend in digital marketing, that the all-important email channel is migrating quickly to device, just keeps, well, trending. According to provider Email Outbound Networks and its annual survey of over 2,000 U.S. consumers, 43% now say they read their email most often on mobile device -- a number up 8% since last year.


How Brands Use Facebook Content: Hashtags, Content Types, and User Engagement

Key findings from a study, which examined how the Interbrand Top 100 Brands used Facebook from May 1 to June 30, 2013.



The Most (and Least) Effective Keywords in Email Subject Lines

Email subject line keyword performance broken out by B2B, B2C and commerce. For complete results and analysis check out the full study, The 2013 Adestra Subject Line Analysis Report, which was based on a review of over 2 billion global emails.
 



3 Ways to Boost Video Shares Online

It's one of the most important rules of digital marketing: content can't thrive online unless it's shared. Regardless of how excellent and culturally relevant your visual or informational content might be, it's dead in the water unless it manages to get some traction through social shares.

The good news is that consumers are predisposed to share. Better still - particularly in this age of Vine and Instagram Video - is the knowledge that they're particularly willing to share content that comes in video form.



Why video creators need to think mobile

As of late,  the greatest untapped potential -- and greatest missed opportunities for creative -- in mobile. Consider how much time you spend on your mobile devices, whether tablet or smartphone. You're not the exception, but rather the new rule. Mobile use is exploding at 14 times the rate of desktop. More than half of U.S. consumers own a smartphone.


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