New Ebook: The Right Content at the Right Time
Posted by Gordon Plutsky on Thu, Nov 17, 2011
As marketers, the information we deliver to a prospect is much different than what we provide to an existing customer, or a dormant customer that we’re trying to re-activate. To that point, we are releasing a free downloadable Ebook to help content marketers maximize their return on content investment.
A prospect researching a product category seeks information that is distinct from the content needs of someone who’s about to make a purchase. A lapsed customer may need different types of content to reactivate them and get them buying again. The challenge for marketers, then, is how to deliver the right content, at the right time, through the right channel to generate real returns. This eBook examines content-based integrated programs from a purchase cycle perspective, as well as the role that analytics play in helping marketing teams to identify and target the right segments with the right content.
This ebook will cover:
- The right content for each phase of the buying process
- How to identify the content needs of your customers
- How to match the medium to the message
- A discussion of content marketing analytics
Click here to download the free King Fish Media Ebook