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Content Strategy is the New SEO

  
  
  
  
  

Two very good articles on emerging SEO strategy recently ran on iMedia Connection by Nathan Joynt (@nathanjoynt).  Check them out here and here.  The bottom line is that context and content are the key to search and inbound success. Today, it is less about keyword density and other tricks and more about creating high quality content that can’t be found anywhere else. Cheap, shallow content full of repeating keywords will not get it done.  While some of the details are a little technical, it’s important to understand how content strategy and the consumer decision process/journey effects search ranking. 

A smart content strategy can take advantage of long tail search terms and semantic/natural language search.  Creating useful content that builds trust and affinity by attracting your target customer is always the right strategy.  And the content needs to be engaging enough that people want to share it with other like-minded customers.

Here is an excerpt from one of the articles and sums it up well.

“If you take a step back and look at the picture Google is painting here, one thing is clear: The value of an SEO strategy set on tactics involving direct manipulation of search results is becoming less effective. At the rate Google is churning out updates, a year from now these practices may be completely ineffective and obsolete. This is exactly what Google wants. They want inbound marketers and business owners to shift their primary focus away from Google and manipulative link and content schemes and concentrate this energy on each business' target market and to create the best products, services, and content possible.

These websites will eventually rise to the top of Google organic search results while poorer quality websites and brands will become less competitive. The primary reason is because people naturally will link to and share socially useful content and products they truly love. The average web user is not going to link to, buy from, and/or promote a brand they don't trust or don't use.

This shows Google's commitment to the semantic web and their desire to truly understand content and conversations in the same way people understand one another, communicate with one another, and share things online naturally.”

ContentGoogle resized 600

Comments

After the introduction of Google's latest algorithm update "Hummingbird" it is very necessary to have good content relevant to your niche for obtaining top position. All the spam techniques of duplicated contents and automatic ways of building lot of backlinks are now come to an end. I am pleased to read that you are spreading awareness about content writing and marketing strategy for new SEO system which sounds good :)
Posted @ Saturday, February 22, 2014 10:24 AM by Steph Riggs
Well, I read many of the useful information about SEO and this one is pretty amazing to boost SEO. 
Posted @ Sunday, March 30, 2014 8:06 AM by SEO Services Singapore
I feel glad to read the information of SEO. The proper use of seo may resulting into excessive business. Thanks for the post. 
Posted @ Sunday, March 30, 2014 9:13 AM by SEO Services Singapore
It’s a precious information and the article is much interesting. I want to read more information to know more about SEO. 
Posted @ Sunday, March 30, 2014 9:25 AM by SEO Services Singapore
content is the king,,, all of my friends says like that too and i agree with that concept. :) 
so the point is : keep make your own content, make it useful for the readers of the internet.
Posted @ Monday, April 21, 2014 3:27 AM by Info update seo nubi ala dbp
Make sure the SEO strategy can work out for all cases.
Posted @ Wednesday, April 23, 2014 1:13 PM by Northfield Web Design
Make sure we can use SEO for every website.
Posted @ Wednesday, April 23, 2014 1:13 PM by Web Designers Minneapolis
The post in which you discuss about the SEO is marvelous and every one will definitely like it. I feel pleasure to read this information. 
Posted @ Saturday, May 03, 2014 4:43 PM by Seo
I feel glad to read the information of SEO. The proper use of seo may resulting into excessive business. Thanks for the post. 
Posted @ Wednesday, June 04, 2014 10:31 AM by SEO Services Singapore
It’s a precious information and the article is much interesting. I want to read more information to know more about SEO. SEO Services Singapore  
Posted @ Wednesday, June 04, 2014 11:49 AM by SEO Service
The post in which you discuss about the SEO is marvelous and every one will definitely like it. I feel pleasure to read this information. 
Posted @ Wednesday, June 04, 2014 12:17 PM by seo
This information increases the SEO value to get perfect ranking by following the guidelines. Thanks for posting this article. 
Posted @ Wednesday, June 04, 2014 12:38 PM by SEO
The content is unique even for the off-page techniques. If the content is unique your web pages will never let down from top of SERP. 
Ref - Delhi seo services 
Posted @ Thursday, July 03, 2014 6:12 AM by Fray Smith
Content is king of all off page technique in seo. 
content provide the link juice. 
and these technique beneficial for ranking factor.
Posted @ Tuesday, July 08, 2014 6:51 AM by pitbuljain
I was looking for something like this and I am so glad that I finally found it.  
Posted @ Wednesday, September 10, 2014 5:20 AM by Edmonton SEO Company
In this modern age, Google gives the reader optimized articles instead of seo optimized. the use of less number of keywords are reader based optimized.
Posted @ Monday, November 03, 2014 11:19 AM by allenpaul
That is way companies hire a good content writer whose thoughts are unique...
Posted @ Monday, November 03, 2014 10:56 PM by James
Nice Post, I hardly found useful post which contains real and useful information. I am 100% sure who ever read your post will definitely going to learn something useful.
Posted @ Tuesday, November 04, 2014 10:43 PM by Iftekhar Ahmed
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