A new book, Multichannel Marketing Ecosystems, has been published with a variety of leading authors contributing chapters including King Fish’s CEO Cam Brown. Cam’s piece is about using the tried and true technique of storytelling and content marketing to drive sales for your brand.
Below is a description of the book. Click here to buy it on Amazon.
Multichannel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multichannel interactive ecosystem, which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multichannel world and predictive marketing, this book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media. This book features 32 contributors from leading marketing companies across the globe and published by Kogan Page.