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Thursday, May 2, 2013
Gordon Plutsky
Recently I had the pleasure of hearing Converse’s CMO Geoff Cottrill speak at a Boston Ad Club event. His approach to marketing is exactly where brands should be as content marketing evolves and we move into the social era. Converse does some traditional advertising, but it is not central to their brand promise or customer engagement strategy. Their approach dovetails nicely... Read More
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Tuesday, Mar 5, 2013
Gordon Plutsky
While social media and mobile marketing often get the buzz three new studies have pointed to content marketing being the top priority for marketers in 2013. There is now widespread and growing acceptance of the practice of brands creating original content to engage and inspire prospects and customers. In the B2B space, the use of content to bring insight to customers while... Read More
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Wednesday, Feb 13, 2013
Gordon Plutsky
Guest post from Michael Blumfield a member of the King Fish content team. You can find his site here .
Comrades:
I stand before you today to present the case against LinkedIn for acts of deception, manipulation, and general ickiness that undermine its status in the vanguard of the marketing revolution.
As you are well aware from countless stories in forward-looking publications... Read More
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Friday, Feb 8, 2013
Gordon Plutsky
First of a two part post on why Subaru is finding sales success in the U.S. Part one is by King Fish Content Strategy Team member Anna Goldsmith of the Hired Pens . Part two next week by King Fish CMO Gordon Plutsky on their customer retention strategy. They are both happy Subaru owners. "You Don't Have to Be Everything to Everyone. You Have to Be Something to... Read More
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Monday, Feb 4, 2013
Gordon Plutsky
All ads referenced can be seen here on Ad Age.com 1. Storytelling Works – Long form ads from Jeep (with Oprah) and Dodge Ram (with Paul Harvey) really created an emotional connection by reaching deep into our collective consciousness highlighting veterans and farmers. Similar long form stories also worked for Tide, Taco Bell and Mercedes-Benz. Best Buy... Read More
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Thursday, Jan 31, 2013
Gordon Plutsky
Super Bowl Sunday is not only the day we crown the NFL champion, but the biggest day in marketing too. CBS has sold out its inventory that fetched roughly $3.8 million for 30 seconds of airtime. An expensive proposition even before you factor in production cost for the creative. Is it worth it? How can companies get the most bang for their huge investment?
... Read More
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Friday, Jan 25, 2013
Gordon Plutsky
1. Present a Unique Point of View - Are you providing insight and opinions that bring something new to the topic? Being remarkable can sometimes mean being controversial or taking a contrary stand, or at least having a strong opinion. There is plenty of bland content out there, so be thought provoking. Bringing real insight is a way to generate comments, stimulate... Read More
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