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May 14, 2013 Gordon Plutsky writes on iMedia Connection about brands who create an emotional connection with customers Click to read

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The Secret of Converse: People are Media

by Gordon Plutsky | May 02, 2013

Preview below

Converse does some traditional advertising, but it is not central to their brand promise or customer engagement strategy. Their approach dovetails nicely with this HBR blog post explaining how in the social age, media pipes are less important, and people are the channel. .

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