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Why the Boston Bruins Became a Media Brand

by Gordon Plutsky | March. 28, 2012

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Professional sports teams have been an enthusiastic user of new media and social channels, but the Stanley Cup champion Boston Bruins have just taken that up a notch by integrating all of their media channels and content into an integrated program with an analytics package behind it.

King Fish is the leading provider of integrated marketing solutions.

We deliver programs designed to help marketers meet their campaign objectives for retaining customers or acquiring new prospects.

We engage your audience with original content across integrated platforms, enabling you to own your media channel™ — on the Web, in print, through social media channels or in person. King Fish delivers measurable results for your marketing objectives and will drive your company’s sales.

To maximize your ROI, turn to King Fish for integrated programs with services ranging from interactive (websites, social media, video, mobile apps, email) to custom magazines and direct mail to events (webcasts and live) and marketing analytics.